Mobile Commerce in Developing Countries Essay

Mobile Commerce or M-commerce as it is more commonly referred to is simply the ability to do business electronically without any physical limitations or barriers. This is more popular with the use of smartphones today and other mobile devices. After researching several journals and articles, it is obvious at this point that there is no standard definition of the term â€Å"Mobile Commerce. † Many authors and writers have coined phrases and come up with definitions that are similar to each other; the general idea is similar but the words in the different definitions vary somewhat. However, one acceptable definition is used and this comes from Liang and Wei (2004), â€Å"M-Commerce generally refers to the use of wireless devices (particularly mobile phones) to conduct electronic business transactions, such as product ordering, fund transfers, and stock trading† (p. 7). M-Commerce was formed as a result of the Internet and mobile computing coming together to create a new business area. The benefits of Mobile Commerce are almost endless and a few will be discussed later in the analysis. However, the focus of this paper is the emergence of this trend in developing countries with emphasis on Africa- Nigeria to be precise. The population of Nigeria is over 150 million boasting one of the largest markets in Africa. Akpan-Obong (2009) states that â€Å"Nigeria is a major actor in the Information and Communication Technologies (ICT) sector in Africa, Nigeria has so far recorded significant achievements in ICT utilization, and has recorded higher growth rates in the penetration and diffusion levels of ICT† (p. 208). With Mobile Commerce rapidly taking over the business world, it is important to gain an understanding of how the so called major actors are fairing on the playing field hence the emphasis on Nigeria in the topic of Mobile Commerce. Article Summaries Liang (2004) and Akpan-Obong (2009) in their separate articles introduce the concept of Mobile Commerce and present generally accepted definitions of the term. While Liang focuses on the likely successes and failures of M-Commerce applications, Akpan-Obong specifically suggests electricity and infrastructural inadequacies as the reasons for the underutilization of M-Commerce in Nigeria. Greengard (2008) goes on to discuss the general impact of mobile phones on the world as a whole. He talks about the development opportunities that the presence of mobile phone technologies has created with the transformation of commerce, banking and healthcare. In his article, he states that the most profound changes and biggest dividends are being realized in developing countries. Formulation of a series of hypotheses from a research model developed by Peter, Philip and Victor (2005) identifies some of the factors affecting the use of mobile ICT in the least developed countries. Ayo and Agboola (2006) delve into the uses of M-commerce in Nigeria and how this technology is becoming widespread in the country. Solutions are also offered to deal with the issues of underutilization of the technology. Generally, these articles discuss the current practices and also anticipated future implementations of M-Commerce. The Internet, which is a form of electronic commerce has been in existence for years but it has been difficult to cover as much of the market as it could especially in some parts of the world where amenities like a computer are not only unaffordable but considered a luxury. With the emergence of mobile phones, â€Å"an important fact to consider is that M-Commerce is gaining relevance because the penetration of mobile phones is much larger than the penetration of Internet access (Duffey, 1998) in most countries. Greengard (2008), highlights a few of the relevant uses of this technology: â€Å"Although mobile phones have already transformed the more affluent nations, they are ringing up some of the most profound changes- and biggest dividends- in developing countries. Today, people are using mobile phones to track crop prices in Kenya and manage micropayments in the Philippines. They are tapping into these devices to handle healthcare information in Nicaragua and oversee bakery orders in Nigeria† (p. 17). Gone are the days when Africa as a whole was considered backward and inconsequential when it came to matters of technological advancements, infrastructure and amenities. Like most developing countries, Nigeria in particular has not yet implemented M-Commerce on a full scale. However, the trend is beginning to emerge with the appearance of mobile phones in every nook and cranny of the country. Now, unlike before, devices like mobile phones are no longer seen as sacred or only for the rich and famous in society. Rotberg was spot on when he stated, â€Å"it is the first time in the history of technology that social class and geography are largely irrelevant† (as cited in Greengard, 2008, p. 18). Almost anyone who is of talking age owns a cell phone in Nigeria. From the executives at the renowned industrious firms, the students attending public schools who cant even afford to buy textbooks and even the farmers in the villages and rural areas; the fishermen selling fish at the local market and even the housewives who grow vegetables and cultivate livestock in their backyards. Owning a mobile phone is no longer considered a luxury and does not cost an arm and a leg like it used to only a few years ago. This singular reason that the phones are now easily affordable and available for purchase by every Tom, Dick and Harry is what has fostered the emergence of Mobile Commerce in Africa, Nigeria to be precise. With the mobile phones gaining more popularity with the people in Nigeria, so also has the technological benefits been exploited. The wireless handheld devices have orchestrated the use of e-banking services in Nigeria. According to Ayo et al. (2007), â€Å"virtually all the 25 banks that survived the recent capitalization exercise engage the use of ICT as a platform for effective and efficient delivery of banking services. Consequently, electronic cards, Internet banking and mobile banking services are gradually being introduced. However, M-Banking activities are limited to mobile finance information, download or ringing tones and music as well as telematic services, particularly, vehicle tracking, theft protection and emergency services† (p. 13). As more and more advancements are pursued, banking will become not only flexible but also more convenient. Customers now have the luxury of checking their bank accounts on their mobile device without having to take a trip to the local branch of their banks nearest to them. They also enjoy the comfort of immediacy, information at their fingertips. The banking sector is one of the first and more important aspects of Mobile Commerce that has emerged in Nigeria. However, there is also much hype about the little things that are being derived from this technological advancement. Ayo et al. (2007) states emphatically â€Å"the success of M-Commerce has partly been due to developments in mobile communication techniques. Cellular networks were originally designed for voice-only communication. To support M-Commerce transactions, which are data based, there has been an evolution of these networks from analogue to digital and from circuit switched to packet switched networks. Today a number of these mobile communication technologies are available† (p. 11). Some of the strengths of Mobile Commerce in Nigeria are attributed to the GSM operators and the services that they render to their customers. The three major operators are MTN, Celtel and Globacom. Their services include: Voicemail, WAP services, SMS, customer services, call forwarding, international dialing, Celtel mobile office, faxmail, roaming, customer care and Broadband Internet Access that offers Broadband Internet to residential users just to name a few. These services allow customers to derive utmost satisfaction from the emerging trends in the advancement of Mobile Commerce. In his article, Greengard (2008) talked about one incidence in particular. â€Å"A Nigerian baker started taking orders for cakes via SMS and quickly expanded his presence beyond his immediate neighborhood. He experienced a 30% increase in sales† (p. 17). Many small-scale businesses are now enjoying the benefits of this technological advancement and they are using its features to broaden the scope of their businesses and gain competitive advantage over their competitors in the industry. If not for anything else, the customer relationship that exists between the business owners and their customers has been strengthened by the ability of the owners in providing their services directly to the consumers via these mobile handheld devices. The emergence of Mobile Commerce in Nigeria has brought with it both advantages and disadvantages. As with the mobile banking, of course it is fast, convenient and nowadays very affordable, there is also the threat of security and the complex systems and expertise needed to run some of the programs. There is a gap between those who are more technologically savvy and the layman who grows crops on his farm. This gap in knowledge does not allow the features on some of these hand held devices to be fully utilized. The phones being so affordable that even the most basic of the devices could probably browse the Internet assuming all the features are purchased, makes it likely that the phones are being underutilized to the most of its capabilities. Most senior management and more well to do individuals are more concerned about the security of their transactions over this mobile devices. Research by Agboola (2006), revealed â€Å"38. 2% of the respondents considered security as a major threat, while 4. 3% and 5. 4% considered complication of services and cost respectively as other factors† (p. 3). Apparently, the cost of mobile telephone service is higher in Nigeria than other African countries so it only reasonable that the cost of this service would be a major threat to Mobile banking as a whole. Another threat is the unavailability of basic infrastructure to support this system such as electricity, among others. The lack of electricity as a basic infrastructure in Nigeria has a ripple effect because it affects every device that makes up the system. Without electricity, individuals cannot charge their mobile phones when the battery is depleted. This in itself, defeats the purpose of Mobile Commerce, as there is no fulfillment in owning a phone when you cannot use it when you want to. The systems in the banks that perform the updates to customer accounts and provide information to the customers would also shut down as a result of lack of electricity. Automated Teller Machines (ATMs), which are one of the first occurrences of Mobile Banking in Nigeria, would have to be shut down as well. With all the features of the mobile phones these days, it is only a matter of time before the developing countries of Africa begin to enjoy all of the benefits that countries like America are enjoying now. Although, seeing as how the advancement in America has not come to a halt, it is more than likely that developing countries would always play catch up. However, countries grow at different paces so it is only wise to perform according to the capabilities of the systems set up in the country until it can withstand the test of time. Synthesis Mobile Commerce as a concept has a lot of prospect for patronage dependent on the available services. First of all, there were no mobile phones at all in a country like Nigeria and then mobile phones were introduced and the craze cannot be contained. Now, the monumental growth of mobile devices all over the world, with over one-third of the world population having access to it has given prominence to M-Commerce. With technological advancements emerging everyday in different areas and industries, Mobile Commerce can only get better as more provisions are made to handle the loop holes and reduce the threat that are presently facing the market. There would most likely come a time when Mobile Commerce is not only the fastest way of doing business but the most common, the most trusted and also the safest. It would soon become a way of life. According to Peter et al (2005), â€Å"the country had experienced a phenomenal growth from a teledensity of 0. 49 in 2000 to 25. 22 in 2007. This trend has brought about a monumental development in the major sectors of the economy such as banking, telecoms and commerce in general† (p. 140). Nigeria, being the fastest growing telecoms nation in Africa and the third in the world, it is almost inconceivable to imagine how much is yet to come by way of technology and other infrastructure. Today, African countries may be struggling to hold their weight in the area of technological advancement in comparison with more advanced countries like the United States. Tomorrow, the tables might just be turned. One can only wait and see, behold the future!

Piracy

Piracy and Copyright Infringement are major issues that have developed through the use of the Internet and file transfer servers. Developments and advances in these areas over past two decades have my generation within a mouse click of their destination. However, these opened doors have been overrun with a large exchange of pirated material. The present issue involves the nations excessive illegal downloading of unlicensed products.The trend of previous litigations involving piracy and copyright cases in federal courts has ruled against the consumer, and has involved the rewriting of many laws, yet it becomes harder to pinpoint copyright violators as decryption advancement mimics closely the timeline of security encryption. I feel that it is imperative for all software products to receive a restrictive license tag, enabling software companies and music artists to maintain a living and economic interests. I disagree with the form/process in which these files are distributed, allowing for piracy of files, rerecording and redistribution.The use of patents began in the early 19th century, and would ultimately lead to the current system of licensing and copyright of products that can be reproduced. These initial patents were intended to allow artists to make a living and survive off their pieces of artwork. The year 1880 marked an important year for the patent in the case Diamond versus Chark Barty who were disputing the patent of a single-cell bacterium used in breaking down crude oil. The Supreme Court ruled that patents could be granted for this purpose.The main purpose of a patent is to promote and encourage investors in society to make new ways to assist society and economy and provide the inventor with royalties. Patenting is a system that involves product branding or other signs of ownership to provide the public with reliability in new forms of intellectual property, while still protecting the owner/ inventor. Copyrights give authors complete ownership and r ights to their creations during extended period of time, and in most cases fall the under the rights of a solo beneficiary. Today the act of sharing files promotes global exchange between users.This global networking between countries provides business solutions that not only reduces prices on sales and purchases, but also allows large companies to make more accurate marketing decisions with documented transactions. For the home user programs like Kazaa and Limewire, implement these large ‘peer to peer’ networks that are hosted on FTP servers, and share files. In developing cases where music files and software are being illegally copied, there are always disagreements on what exactly is protected and what is an original work.For example, the website Priceline. com has attempted to make patents on their ideas that would seem to be common belief and not unique, such as trying to patent an auction site with auctions that have reserve prices. Therefore, one of the more prec edent matters is the issue regarding what exactly is ‘intellectual property’, and how does music fall under that stance of copyright. Intellectual property can be defined as any creation of human intelligence that is new, unique, and has market value. Copyright places limits on use of speech, print, and performance.This idea of intellectual property is not common knowledge to most people who compile large networks. It is evident that not all people realize the implications of stealing files and copying music. Many defend piracy as a form of promotion of software, which would have otherwise been ignored by certain consumers that never buy certain software in the first place. Most software copies are shared because their users don’t think of lending software or lending music as a crime, or at least not one taken seriously. Of course the elimination of digital songs/sources would not hold up.On a business level online trade, exchange, and purchase lowers transaction costs significantly, and for the music business actually makes up a big part of their remaining buyers. One of the main differences between piracy of music and software is the fact that newly available technology today is more advanced and friendly to forms of copying, which allow top quality music between each copy and user. In the past, qualities of copied cassettes were not as good or of equal quality and didn’t involve the Internet, whereas online and digitized songs are more readily available and easier to simply copy, and then e-mail to a friend. Copying music from a CD to a cassette or to your computer is legal and accepted only because you own the original copy of the CD and the music files are not being used for commercial purposes†. The first attempt by a person who uploaded an album of songs online was not at first a major problem as it was easier to trace/locate the source since early networks were primitive and did not involve as many users. In 1999, a 19- year-old, Shawn Fanning, invented a program called Napster, which users could download and exchange musical recordings for free over the Internet.This program was considered a gateway to loss government control and launched multiple similar uncontrolled networks. There have been many steps taken in response to Internet piracy, however, it seems as though most have been lackluster and are not sufficient to produce visible and significant results. The music industry has turned to making formatting music files that can only be copied or reproduced in certain prescribed circumstances like . m4p. This defensive technology sometimes takes away from a user’s number of legitimate uses and transfers, however it seems to be on the road to improving safe transfers.Unfortunately, with each announcement of new protective software, a counter program almost instantly is created, matched, and supported through counter hacking technology that makes files available to these large copying netwo rks. Any person with knowledgeable code in computers is capable of decoding these files. This desire to ‘liberate’ files by many hackers is only a sign to show that the industry should be developing ways to work with the technology and not against it. The Recording Industry Association of America recently filed lawsuits against four college students, running ftp servers on campus networks.A federal judge in California settled the case quickly, and despite the fact that the students never actually accepted responsibility, they settled to pay $12,000 to $17,500 in fines. A case that ended without a clearly defined verdict proves that it is difficult to have a true scapegoat for responsibility of piracy violations and copyright infringement. â€Å"The internet is like one gigantic copying machine,† says David Nimmer, a lawyer who spends most of his time with disputes in Intellectual property. â€Å"Once on the internet, copying becomes effortless, costless, widespr ead, and immediate. Nimmer is an experienced lawyer who is well aware of the easy access to the copied files and has trouble himself challenging illegality in certain situations. Copyright law does not make a distinction between public use and private use, such as buying a book from a store like Borders, versus borrowing it from a library and copying. More recently the United States congress passed the Digital Millennium Copyright Act, which updated copyright laws to include these widespread international servers and allow the set up of a system to control the Internet. Unfortunately, only 22 countries are on oard for the ratification process and make it increasingly difficult for any visible change. Many countries consider these laws would impede on the freedom of the Internet in its original creation, if forced under a universal control involving the U. S. However, at this point copyright-based industries generate more revenues internationally than any other U. S. industry, more t han the aircraft, agriculture, and automobile industries. Without global support, a server can be created in any country to house large FTP sites, like Kazaa which is has a large base in Singapore.For an artist, the main purpose of a copyright is to protect. A majority of artists feel that the free song-sharing epidemic is affecting their careers and profits as artists. Many artists and songwriters who write original music and have only the music to directly profit from. Downloading off these sites affects them negatively; specifically songwriters, record labels, producers, managers, and any others involved in production of music, who cannot rely on performance profits. Artists can sell and profit off merchandise, whereas songwriters lack that ability.Generally the belief is that the pirating music solely affects the artists, when in reality it affects the industry as a whole, including all the people who have jobs connected to these artists. The process in which a record company ga ins complete control of a band has shortened the length of an artist’s career, again ultimately hurting economy. Music industry should try and not dishearten online music consumers that promote artists, but rather develop new ways to work with the evolving technology.Software companies make money through businesses, because instead of copying a CD, a business must register each computer or client separately so that each has its own separate license. It is suggested that despite counter acting efforts, 90% of all computer software is counterfeit similar to most music. There are many solutions to existing problems involving copyright infringement and illegal piracy of music. Despite these problems I do not support the copyright laws full intention and I feel that there is a need for reform of distribution.Interesting enough, it is assumed that the issue is clear and obvious to all people who steal music. While the music industry does see music sharing as piracy, the youth major ity does not see this topic on quite the same black and white level. The record company’s actual costs are low, and yet a CD’s cost to a consumer is not. The reasoning of the average teenager is that why would they want to spend $20 on a CD with one good song on it, $200 dollars on software that they must have for academic requirement, when they can upload it for free.Lack of communication in a time where everyone is connected seems like a waste and stunt to new advancing technology. Piracy is not right, and a corrective measure can only come from recognizing that the problem originates from not recognizing more than just the new ease of file transfer. Piracy is of course a wide addressing issue, including a rapidly increasing amount of people from a conglomeration of age groups. There needs to be a redistribution of wealth within in the music industry and software industries. Once issues like these are addressed, a solution can be found.

Classic Airlines Marketing Solution-Mkt 571

Classic Airlines Marketing Solution WK 3 MKT 571 University of Phoenix Abstract Presently Classic Airlines is one of the largest airline carriers in the world. Last year the company had a net income of $10 million dollars on operating revenues of $8. 7 billion. The year before the company had a net income of $71 million on 8. 5 billion of operating revenues (Classic Airline Scenario, 2010). The net income has decreased $61 million in one year. One of the reasons for the huge decrease in net profit is because of marketing strategies. The company needs to take three stepsto turn the company around. First it needs to analyze the internal and external pressures that has created the present crisis. Second it needs to formulate a problem-solving method, and third it needs to apply the problem-solving method to the current crisis. Analyze current situation {draw:frame} Rising costs, particularly of fuel and labor, have limited Classic Airlines to compete for the valued frequent fliers (Classic Airline Scenario, 2010). To protect the company from possible bankruptcy, a 15% cost reduction has been implementedover the next 18 months. Each department will have cuts, with marketing hardest hit at 21. 5% reduction versus sales and operations at 11. 5% (Classic Airline Scenario, 2010). The following shows the cost reduction goals by department (Classic Airline Scenario, 2010). To make sure Classic Airlines does not go into bankruptcy, the marking department needs to focus on three issues. First, the internal and external pressures causing the decrease in net income needs to be identified. A plan to decrease or eliminate the identified internal and external pressures needs to be formulated. Second, the challenges of the marketing department needs to be solved. The third and final step is to formulate financial strategies by examining possible available resources and other airline's marketing solutions. Internal and external pressures Classic Airlines is faced with many external and internal pressures. External pressures include the present consumer uncertainty about flying. After the September 11, 2001 terrorist high jacking of anAmerican commercial aircraft, every airline has suffered the worse consumer's crisis the country has ever experienced. Since the terrorist attack on airplanes, consumers have an unpleasant feeling about air safety. The travel downturn after September 11 has subsided, Classic Airlines overestimated the reversal,and expanded too quickly. That caused Classic to face a restrictive cost structure (Classic Airline Scenario, 2010). Shortly after the terrorist attack, the county entered its worse economic downturn since the Great Depression,which severely crippled the economic stability of world markets. The rising costs of fuel and labor has affected Classic Airlines ability to compete for the frequent flier. Because of increased uncertainty about flying, the economic downturn, and increased labor and fuel costs, Classic Airlines has seen a 10% decrease in share prices in the past year. Other external pressures include: fierce price cutting from competitors, negative effects of the public created low employee morale, and declining confidence of the consumers. The internal pressures includean increasingly volatile union climate and the lowest employee morale in the company's history. The financial statements including the balance sheet, income statement, and cash flow statements shows a company headed for financial disaster. Last year the net income of the company was $10 million, however;the year before the net income was $71 million, for a decrease of $61 million in one year. To counter further financial crisis the company has mandated a 15% cost reduction over the next 18 months. If the company can't meet the 15% reduction, the company faces bankruptcy (Classic Airlines Scenario, 2010). Other internal pressures include: increasing cost of labor, low margins, poor employee morale, decrease in customer satisfaction, poor customer service management, and expensive marketing budgets. Objectives,_ obstacles, and resources available in the marketing department _ The main obstacle in achieving the marketing objectives are that Classic Airlines can't cut prices further. The profit margins can't decreased to lower levels. The company's Customer Relationship Management (CRM) is not focused on consumer satisfaction. The Customer Relationship Management department has caused faithful customers to turn to the Internet for their travel needs. Another problem is that the company is trying to avoid bankruptcy by mandating a 15% cost reduction over the next 18 months. This is marketing's biggest obstacle, to reduce costs by 15% when they need to increase marketing efforts. _Problem- solving method_ By implementing the 9-Step problem -Solving Model, Classic Airlines can solve their challenges and at the same time uncover numerous opportunities. It serves as a valuable tool for all businesses, both large and small. It identifies the problem, plans the solutions, display ethical dilemmas, and defines ensuing issues. The 9 Step problem solving model includes the following steps: Step 1) Define the problem-Knowing exactly what the problem is. Step 2) Measure the problem- Measurement of the current level of performance, to be measured against future performance, Step 3) Set the goals-Goals provide direction and must be stated in terms that are measurable. Step 4) Determine root causes-determine why the process is working the way it presently does. Step 5) Select best strategy- Select a strategy that will best solve the problem. Step 6) Implement strategy- Develop and action plan to implement the solution. Step 7) Evaluate results- Evaluate the effect of the chosen solution. Step 8) Implement appropriate changes in the process- Improves and perfects the process. Step 9) Continuous improvement- Improve the process continuously (Problem-Solving Model, 2010). To be successful in solving Classic Airline challenges, goals will be set and achieved. The goals must address the main challenges of the company including lack of sales, decrease in net income, low employee morale, downturn in the Classic Rewards program, and required budget cuts. Goals will meet the SMART standard of beingspecific, measureable, agreed upon, realistic and time-based. The goal, must be specific which means it iswell defined. Who is involved, what is to be accomplished, location, requirements and constraints should be identified and the reason the goal should be accomplished. The goal should be clear to everyone associated with the program. There must be an exact way for measuring the progress toward the goal. The goal should be agreed upon by all stakeholders and attainable, achievable, and action-oriented. The goal is realistic when people are willing and able to work for its achievement. A goal is realistic when people believe it can be accomplished in the set timeframe. The goal should be set within a certain time frame (Haughey, 2010). Classic Airlines has formulated a table of SMART questions that address the challenges of lack of sales, decrease in net income, low employee morale, downturn in the Classic Rewards program, and required budget cuts (Haughey, 2010). Marketing recommendations Classic airlines needs to cut expenses to produce a net income and avoid bankruptcy. The following are some methods of cutting costs: direct booking through the internet or call center with no sales commissions. Use uniform aircraft such as just the 737-300 airplanes, use a simple system of pricing, on the aircrafts use high seating density and load factors to be efficient, no frills such as free food or drinks, and use of secondary airports to cut charges and turnaround times. One of the ways Classic Airlines can make the airline more attractive to existing customers and new customers is to restructure the company's frequent flier program. Reforming the Classic Rewards program will be a challenge, however;the returns could turn the company around. Rewarding frequent fliers with new rewards that include various redemption options could improve consumer moral and loyalty. Classic Airlines must provide better service to all their customers, especially the frequent fliers. The goal of the company should be to retain and win back customers, provide exceptional customer service, and offer attractive alternatives to redeeming their frequent flier miles. Providing exceptional service to their frequent fliers and meeting the need of each customer is a duty and obligation of Classic Airlines. Classic Airlines should increase the number of miles Basic, Silver, and Gold members can use in a year by 10%. Classic Airlines should also decrease the number of black-out days. Without improving the frequent flier program, the company will continue to losecustomers, market share, and see net profit continue to decline. Alliance with other carriers would expand available routes and provide more options for frequent flyers to use their loyalty rewards. Alliance with other carriers could decrease its operating costs and increase net income. The company would benefit by becoming a larger company with more services. Conclusion References Classic Airline Scenario, 2010. _University of Phoenix materials-Classic Airlines Exhibit B. _ (2010_). _ Retrieved on March 22, 2010 from University of Phoenix, Resource, MKT/571- Marketing Web site: https://ecampus. phoenix. edu/classroom/ic/classroom. aspx. Classic Airline Scenario, 2010. _University of Phoenix materials-Classic Scenario: Classic _ Airlines. (2010_). _ Retrieved on March 22, 2010 from University of Phoenix, Resource, MKT/571- Marketing Web site: https://ecampus. hoenix. edu/classroom/ic/classroom. aspx. Haughey, D. (2010). Smart Goals. Projectsmart. Retrieved March 23, 2010, from: http://www. projectsmart. co. uk/smart-goals. html Kotler, P. Keller, K. A framework for marketing management, 3rde. (2007). Prentice Hall. Retrieved on March 23,2010 from University of Phoenix, Resource, MKT/571-Marketing Web site: https://ecampus. phoenix. edu/classroom/ic/classroom. aspx. Problem-Solving Model, 2010. BPI consulting. Retrieved on March 24, 2010 from: http://www. spcforexcel. com/problem-solving-model

Unique Image of Nelson Mandela Essay Example | Topics and Well Written Essays - 500 words - 2

Unique Image of Nelson Mandela - Essay Example Nelson Mandela bore a lot of pain for the sake of his country, thus, I have learned the importance of empathy. Understanding and helping others is what keeps us connected. Mandela willingly suffered for his country and that is why in turn he received a lot of love from millions of people. He is an example of the importance of connecting with others through his relationship with some men who would have been his enemies instead. He was a friend of Christi Brand who was his jailer and not at one time did he feel the urge to revenge. Mandela instills in me the importance of living a life at peace with everyone and the value of forgiveness. Consequently, Nelson Mandela’s life is also important to all college students since they have a lot to learn from him. The college students are the future presidents and they need to have all the good leadership qualities Mandela had to be great leaders in history. Mandela also went to law school and it is in school that he started non-violent a cts of resistance. This is a good example to college students who are willing to make changes in the society. He was set out to unite people in fighting the apartheid rule thus; students can learn the importance of unity in doing things. The project on Nelson Mandela is important in current times because we are experiencing a society filled with poverty, inequality, and suffering. All these things were among what Mandela fought tirelessly and we can learn from him that we really need to eradicate them for a better society.

Contamination and remediation of soil Assignment

Contamination and remediation of soil - Assignment Example Thermal desorption system The basic process of DHTD system has been illustrated in the figure 1 given below. The soil is dried through heating it directly with the help of a rotary dryer made up from a high temperature alloy. The rotary dryer comprises of a natural-gas-fired burner that has the capability to heat the feed material up to a temperature of about 550oC or 1,022oF. The rate of heating the feed soil by using the rotary dryer is primarily based upon the moisture present in the soil, the size distribution of the soil particles, and the discharge temperature of the soil. The processed-gas is conveyed to the emission control system from the discharge hood that receives the gas from the rotary dryer. The emission control system consists of the dual cyclones, evaporative cooler, thermal oxidizer, bag house, quench, draft fans with dual induction, supply system of sodium hydroxide, acid gas scrubber, stack, and continuous emissions monitoring system. The natural-gas-fired burner of the rotary dryer is basically fitted with the thermal oxidizer that functions between the temperature ranges of 930oC to 1000oC. The gas is cooled down by spraying an air atomized water stream at the top portion of the evaporative cooler. The bag house conveys the gas to a quench chamber and a packed scrubber through the induced draft fans. Then, in order to remove acid gases from the gas, a pH controlled water stream passes again through the scrubber before the stack discharges the gas to the atmosphere. A double tipping valve, steam hood, pug-mill, steam duct, stacking conveyor and shuttle conveyor are used in the construction of a cooling and handling system for the treated soil. The double tipping valve is used to discharge the soil from the rotary dryer to the pug-mill. The pug-mill also, receives the combined dust streams, through a series of screw conveyors, from the bag house and the dual cyclones. Then the soil is cooled and moisturized through spraying water in to the p ug-mill. Subsequently, the shuttle conveyor passes the cooled and moisturized soil discharged from the pug-mill to a stacking conveyor that, in turn, passes it to the stockpile of the treated soil. The steam-duct transfers the stream discharged from the pug-mill in to the evaporative cooler. The stockpiles of 500 ton each hold the treated soil until they are analyzed for complying with the treatment criteria. Figure 1: The Overview of the DHTD System (Troxler et al. 2010)2. Project Schedule The table 1 given below presents the major milestones related to the implementation and licensing of the thermal treatment plant project. Table 1: Project Schedule (Troxler et al. 2010)2. Commissioning Trials The testing sequence proposed for the selected approach at the site included a process comprising of two stages. In the first stage, the plant processes the non-contaminated soil in order to ascertain that all of the electrical, mechanical, and control equipments are working properly. Then, in the second stage, the plant processes the above-average concentration of the contaminated material which takes about 6 to 7 hours. EPA observed, in the preliminary review of the EIS, that the testing sequence should not include a one-step change from ‘0’ to above average concentration of the contaminant material. Demonstrated performance is required by EPA throughout the range of soil contamination. EPA also, suggests that the

Eggsactly LTD Essay Example | Topics and Well Written Essays - 2500 words

Eggsactly LTD - Essay Example It has two departments viz. the sales department and the production department. Present scenario included the fact that the market had continued with the original enthusiasm exhibited in this machine and continued to demand more and more of such machines. However despite such a robust demand the company was not as profitable as expected due to certain cost considerations. There are two complimentary approaches to improve the profitability of the concern. One is to increase the funds position of the concern by inviting new capital into the company. This would automatically result in expansion of the production base of the company and hopefully, result in the spreading of most fixed costs on a higher production base thus improving the profits. Second approach is to follow careful budgeting process in the concern covering all of its operations. In fact budgeting process has been missing entirely at the concern with reported mismatches in sales forecast and resultant carrying over of the finished goods' inventories. Ideally the concern would benefit the most if the two approaches are taken in tandem as following second approach would not only help control the fixed costs but also the variable costs would be streamlined. In addition, the budgeting system proposed is likely to be responsibility linked budgeting system in which each executive would be assigned the key budgeted figures and be accountable and responsible for variations if significant. Sales Function Merely an over enthusiastic top executive is no guarantee to a successful sales function. This enthusiasm is, in part, attributable to the fact that the product to be sold is a successful product idea in its present form and features and is well accepted by the market and there is not much need to take up conscious advertising and media campaign. Due to this fact, while it is conceded that normal marketing strategy can be reduced to selling function in case of Eggsactly Ltd; even the vanilla sales function needs to be planned carefully and tied up with the production department. This can come through an integrated budgeting system where in the sales budget is linked and integrated with the production budget. The Sales manager would be accountable for key budgeted figures in the sales budget. The Sales Manager can, in turn, pass down, the accountability down the line to his sales executives, who may be assigned this accountability according to distribution of sales targets to them. A s part of individual initiatives the Sales Manager must look into the aspect of high turnover in his department. Some staff retention incentives can be introduced which are linked with sales targets and accountability which would help reduce the high turnover of the staff in Sales department. After this entire budgeting process must be reckoned in all its possibilities for Eggsactly Ltd and end in he choice of the best alternative which suits contextual realities of the concern. Budgeting Process Budgets are drawn to assist in clarifying and attaining business objectives. These objectives can be varied but can be commonly listed as minimizing costs/controlling expenditures, increasing revenues, gaining a higher market share, improving spread/margins (through increased sales), etc. Therefore, a statement of identified objectives becomes important at the commencement of

Freud and religion Research Paper Example | Topics and Well Written Essays - 1000 words

Freud and religion - Research Paper Example in a religious pursuit and even for persons who are, the failure to find happiness leads to a number of methods whereby people seek to at least circumvent pain. Sooner or later, if at all, Freud believes people discover that love is the answer to their quest for happiness. When this fails, as it unfortunately does for too many, people try to control their social lives through a assortment of means and then ultimately come to recognize that unhappiness and guilt are pervasive and they again look for the answers they did not find in religion. This cycle of futile searches for happiness is addressed throughout Freud’s Civilization and Its Discontent. Freud proposes that the very underpinnings of civilization and systematic factions such as religions are found within the multifaceted development of a person. In his effort to clarify the ‘oceanic’ sensation of limitless bond felt with all of humanity illustrated by a friend of Freud’s, which possibly supplies the foundation of religious affiliation, he investigates the development of the ego as it transforms from the baby to the adult. According to Freud, the infantile ego makes understands little difference between what is external to the infant and what is external to it. By continually adjusting to its knowledge of what is internal as it starts to differentiate those characteristics of itself that are internal as opposed to those characteristics that are external entities, the person begins to reduce their field, developing a sense of what they are by defining what they are not. However, they may also maintain some feature of that greater association felt as an infant, thus explaining, plausibly, this ‘oceanic’ feeling of limitlessness and a connection with the universe (Freud, 1930: 19-22). While Freud cannot completely appreciate this sensation himself, he suggests that it is the infant’s want for security that leads them to identify this common feeling of the concept that an all-knowing and

Corporate governance Essay Example | Topics and Well Written Essays - 2750 words - 1

Corporate governance - Essay Example A staff of executives used of the American energy company. This prompted the adoption of the Corporate and Auditing Accountability, Responsibility and Transparency Act (commonly known as the SOX). Essentially, the Act was to mandate reforms that would fight corporate accounting fraud by enhancing corporate responsibility and financial disclosures. Further, for the sake of overseeing auditors, the Public Companies Accounting Oversight Board was also created by the Act. This paper will discuss the Enron case and research academic literature to evaluate the amendments to the code/legislation and determine whether they will resolve the issues of corporate governance as well as assessing the effectiveness of the changes. For the purpose of discussion, an overview of the Enron Scandal and the Sarbanes-Oxley Act will be given, followed by the evaluation of amendments to the code/legislation. The most notable causes of Enron’s downfall were associated with corporate governance, revenue recognition, special purpose entities and mark-to-market accounting. When the sale of natural gas was deregulated via legislation passed by Congress, Enron increased its prices and soon became the North America’s largest seller by 1992, earning $122 million before taxes and interest. However, poor financial reporting and accounting loopholes were used by the chief executive officer and the chief financial officer to conceal billions of dollars that had accrued as debt from projects and deals that had failed. Eventually, this led to the bankruptcy as the company executives continuously misled the audit committee and board of directors on matters concerning high-risk practices of accounting. Further, they also pressured their auditors, Arthur Andersen, to ignore such matters. Enron reported the entire value of all trades it conducted as revenue as opposed to reporting the cost of the products as the cost of goods sold and selling price as revenue (Salter 2008, p. 104). This aggressive

Individual paper Essay Example | Topics and Well Written Essays - 1000 words

Individual paper - Essay Example I find my posture as the most important physical attribute in my life. In addition, the endurance that ensures that I participate in tough physical activities for long is another physical attribute I liked in my life. On the other hand, I find my body as evenly built with the features being proportional to each other. I also consider myself as one who is slow to aging. Finally, I find myself very flexible. The most important thing I need to change is my perfectionism nature. I should realize that we do not exist in a perfect world and accept failure. Similarly, I need to be more courageous in life and accept all challenges that were thrown my way. On the other hand, I find myself as a person who loses the drive and motivation to move ahead despite the challenges that are my way. In effect, this has prevented me to achieve many milestones in life, and I need to change this trait. Importantly, I should instill persistence and the personality trait of optimism in order to achieve a lot in life. Biological theories of homosexuality fit into the discussion about reproduction and sexuality. In this case, these theories only worked to alienate the homosexuals from the society and only classify them as the ‘other’ people who were different from what the society considered the normal. In this case, the theories explained the causes of homosexuality while also working towards excluding homosexuals from the society as a peculiar practice. Despite all this, the theories also played a significant role in advocating for homosexuality with each theory being a specific therapy as a cure for homosexuality. The issue of abortion has been one of the most controversial issues in the history of the United States. The issue has made the discussion focus on two opposing sides in the debate with one side being pro-life while the other side is pro-choice. Nonetheless, there are pros and cons that abound in each side of the debate.

Archaeology Essay Example | Topics and Well Written Essays - 500 words - 2

Archaeology - Essay Example kler believes that for a creature to grow culture to a point that it can devise its way of life seems to offer freedom, but that freedom is a trap, and that freedom for any existing society is anarchy in a cooperative system of these societies. Anarchy — exceptional in the life history - makes inevitable a power struggle amongst societies. This perpetual competition, together with open-ended cultural innovation possibilities, inevitably drives social evolution towards an unchosen direction, according to the author: ways of life which do not confer adequate power, regardless of how civilized intrinsically, are eradicated, while the power ways are relentlessly spread throughout the system (Schmookler, 93). The author says that he experienced the vision containing his idea 1970, and the book developing the vision got published in 1984. In between those years, he asserts that he had conducted research in the many diverse relevant study areas to check out the main thesis and the various subordinate hypotheses that forms the components of the general theoretical edifice. Schmookler relies on schematically nursed parable to lay down his argument: how one aggressive tribe among an otherwise peaceful group can force the spread of power, civilization and involuntary cultural evolution. The author offers the reader with a model that makes his / her predicament comprehensible, and that is what makes the book important. It supplies pieces missing from a great puzzle (Schmookler, 83). While human well-being could be incidental to one foremost social- evolutionary force, there remains room for human ambition to dictate the other part of the evolution story. I therefore argue that not that Schmookler’s work has been the only force directing civilization evolution but only that it stands out as an extremely important factor. Civilization evolution can be seen as a dialectic between the organized selection for power and human striving for a civilized world, between the

Childhood events about helping others Essay Example | Topics and Well Written Essays - 1250 words

Childhood events about helping others - Essay Example ly happy., the good feeling that a person can have from doing good things, the good deed that you do, and these thing can be passed on from generation to generation, teaching your children the good thing that they can do for other and how they can benefit form it also in return the good feeling they have. This essay is about parent who tech their children good thing to do in their life. What I learned from all this now is I teach my children to do the same thing I did "give, love and share" At that time, this may not have been understood, but as we grew, we found out how important these actions were and willingly, gave our belongings to others. Every year before Christmas, it was customary for my parents to ask us to give some of our toys, clothes, and anything that we wanted to give away to the homeless and poor children who did not have the lives that other children were privileged to. They taught us to love people no matter how poor, rich, greedy, big, and/or small they were. Sharing and giving was a great event in our family. We learned what giving meant, when we shared and gave away those items that we might have cared for or simply had no use for, but others could care for and/or treasure. There is a saying that what is junk for someone, is a treasure for someone else. More importantly, was to give away some of the items we dearly wanted to keep, since this meant more than those we did not want to stay with. This was a more meaningful action, according to our parents. It meant that we were not giving away the leftovers. I grew to learn and understand the importance of living with people of different walks of life, appreciate the similarities and differences, and learn to help humankind. I learned that although some people may lack material things, they are as important as those that are fortunate to have more. My parents taught us about brotherhood and sisterhood, to be able to live in peace within the community, and to cherish and appreciate that which we

Childcare and Education Essay Example for Free

Childcare and Education Essay B) Evaluate the role of play in meeting the meeting the individual needs of children who are ill Role play is one way in which you can meet the individual needs of children who are ill as it allows the children to freely express themselves and their feelings without the worry of being told what to do and how to do it in a safe environment free from harm an example from one of my day nursery placements was when the room supervisor had the role play area changed to a doctors surgery because quite a lot of children where ill with the chickenpox, so that they werent worried about going to the doctors and could act out different scenarios with their friends. Role play is very adaptable and can be changed to meet each individual childs specific needs an example would be if one of the children in the practitioners care had to go through very serious treatment at the hospital then the practitioner would change the role play area to a mock hospital set up so that the child can express themselves and find out information on what going to hospital is like and for them to be able to explain to their friends what is going on with themselves. Child-led activities and Adult-led activities are another way in which the practitioner can meet the individual needs of a child who is ill, this type of activity allows the child who is ill some control on what their role is in the activity and how they go about completing that role throughout the activity an example from my current primary school placement would be when we did a science experiment on materials. The teacher explained what the children needed to do and showed them a visual demonstration, then the children split into groups of three on separate tables about the classroom. The children then following what the teacher had said carried out the experiment with the different roles split between themselves. One would record the information and draw around the surface splat, another would be dropping the plasticine and the last one would be holding the three different length rulers. Observation and planning helps in meeting the needs of a child who is ill because as a practitioner it allows them to be able to see where the child needs further assistance and for the practitioner to plan the further assistance.

Semantic Change Of The Word Gay

Semantic Change Of The Word Gay Language investigation into the ongoing semantic change of the word gay Introduction The meaning of the word â€Å"gay† has changed over time with its current; most commonly accepted use being to describe someone’s sexual orientation. This wasn’t always the case and at the moment is already changing to define something as being â€Å"rubbish or â€Å"unimpressive†. Such a big change as of this has led to me being interested into investigating the word and how over time specifically it has changed. The word gay also interests me language wise because of its importance in referring to someone’s sexuality, it provides a personal connection to some people’s lives as it describes them and who they are, so however the definition changes so will the effect to anyone who is gay. To investigate the semantic change I wanted to get the widest range of results for my investigation on the word gay. I went about choosing a wide range of people to give me the greatest range of views and opinions on the word and its definitions. To get this I asked elderly people who come from a generation where the word was completely different. I also asked people such as my parents who have come from another different generation and then finally today’s generation. I would aim to find a large difference between definitions between the elderly who would have grown up around the 1960s and any teenager I ask today who is currently in a completely different generation. Methodology Data collection: Going about my Investigation I decided the best way to get the most and best results was to produce a number of definitions and let the people who fill out the questionnaire pick one or two. I then would produce some follow up questions around the word ‘gay’ in a questionnaire style layout. I decided that a questionnaire style layout would best suit this investigation because it would be familiar with all the ages I am planning to ask to fill. Anything to complicated could potentially confuse an older person so the results wouldn’t be as reliable. For the first most important question I decided on using the four definitions used by the British Oxford Dictionary and found that gay has four meanings: (A) ‘light-hearted and carefree’ (B) ‘brightly coloured, showy’ (C) ‘homosexual, especially a man’ (D) ‘foolish, stupid or unimpressive’ Giving each of these definitions a letter I would ask the people I was giving my questionnaire to, to choose the letter they thought gay meant. I’d do this in the aim of testing one of the hypothesis that only older people will use gay with the first and second meanings, and only younger people will use gay with the fourth and fifth, most recent meanings. The earliest meaning is letter (B). Dictionaries usually give letter (D) as the most recent meaning. Analysis First Analysis As I expected the results from my questionnaires matched my hypothesis, that the older generation would answer giving the definition of the word gay as light-hearted or colourful where as the generation of today (15-21) defining it as something being rubbish or a homosexual man. Even with this result that the homosexual man definition is still in common use, more 15-21 year olds answered that it meant something being rubbish rather than a homosexual man. The new definition is starting to over shadow the older one. Surprisingly in my results some even went to say they used the word gay not even thinking about the older definition of a homosexual man. Therefore showing the semantic change of the word has changed so greatly that it’s other definitions are starting to be forgotten about and people are using the new definition almost unconsciously as this new definition becomes more common. Though my hypothesis was correct there were some abnormalities with two elderly people who f illed in my questionnaire saying they had picked up on the change of the word gay through their grandchildren and had stopped using it because of the possibilities that the word could offend someone. I also found that the elderly people who were grandparents that had completed my questionnaire talked about experiences where they had use the word to describe something and had been laughed at because of the different meanings that the Grandparents and Grandkids shared. When being asked if they commonly used the word gay, the younger generation used it extremely more with it almost being a day to day phase. The older generation were not the same with all but one of the people I asked not using it at all. Semantic Change Through back up questions I learnt that such semantic change was becoming more popular through the school; people see that if homosexuality has become more accepted into today’s society they have no need to put a label on homosexuality. Therefore the word gay is losing its original meaning and connection to the word homosexuality. School also plays another part in this because it is teenagers (school pupils) who have changed the meaning of the word gay, it was first seen as an insult. But the word has been so overused that it has lost its original meaning. In the majority of schools where pupils aged 15-18 and possibly even younger call each other gay it was here that the word gay was popularised with students first using it as an insult. Being gay was seen as being bad, so it picked up this derogative term but as time processed and the semantic change also, it transformed into having an overall meaning that something is stupid. An example of this would be that in my questionn aire I was given â€Å"school† as something which is gay. If we used the definition of a homosexual man this would make no sense but because of the semantic change this definition has completely changed meaning anything this person didn’t like could be gay. It is not just in school that the word gay had been used. Radio and television shows although rarely are using the word gay to define something which is lame or rubbish. One example is Chris Moyles, a former DJ on BBC Radio 1, he received complaints from listeners after he used the word gay to describe a ringtone that he didn‘t like. The BBC released a statement after the incident saying that the word gay may now mean rubbish.à ¢Ã¢â€š ¬- The BBC said that the DJ was just keeping up with developments in English usage. Chris Moyles show was one the most popular at the time, his and the BBC statement about the incident would have given many people a new way to define the word gay and the fact a DJ such as Chris Moyles could use it in this way would have led to many people using it also While finding out that gay meant something as being stupid through the eyes of 15-18 year olds, I asked these people whether or not they saw gay meaning this because of the fact that being gay has been seen as a bad thing for many years and is only now being understood and more regularly accepted. I wanted to see if at the beginning of ‘gay’ starting to change semantically, it took on a negative connotation since many opposed homosexuality especially in schools and whether or not this had an effect on the semantic change, almost trying to understand that if being gay was never seen as being bad would the word gay had even changed semantically at all? In conclusion into this secondary research I found that many people in the 15-18 year old category were honest and admitted that at the start the semantic change could have been put down to the fact it carried a derogatory meaning. But now is seen more as ‘play ground speak’ and the increase with this new meanin g is led by the youth culture with many 15-18 year olds using the word because others do and may not even have a bad view on gay people. This semantic change In which I questioned was also being devolved through media and social networking sites like Twitter or Facebook where some of the 15-18 year olds would commonly use the word gay to describe something being stupid, as with schools people copy what everyone else does and this is maximised with the huge number of young people who have social networking sites. Along with this my research found that films such as ‘The Hangover’ where the term gay is used as a joke by an actor. In this film it is used as an insult, this could promote the semantic change. As that film was hugely popular a lot of people saw the scene and saw the new definition in which this word was used. The scene and the words the actor used in this joke have been copied many times and just show how films have an effect on semantic change because of the huge influential value on society. Patterns in the Language The word gay like all words are not set elements of language and are changing all the time. The word gay has been put as starting from the 14th century, when the definition was â€Å"stately and beautiful splendid and showily dressed. Through the late 14thcentury, it changed to define â€Å"full of joy, merry, light-hearted, carefree† this meaning was one of the definitions I gave in my questionnaire and the one I found was mostly used by the older people who answered my questionnaire. During the 19th century the word gay came to describe a woman who was a prostitute or a man who slept with prostitutes. This definition is obviously not used at all today and shows how one word can change so much based whether or not people use it. In the 1920’s the first use of it for referring to a man who slept with another man came about and this use has stuck till today. Although the definition started then, it was not used commonly until the 1980’s when this definition over shadowed all others. Until 2006, the word gay was still defined as a homosexual male until the definition changed meaning something is stupid. As with my research, the new definition describes having nothing to do with the previous definition and perhaps no offence is intended when using it to describe something as rubbish. This trait in changing words is also seen in the word â€Å"sick† which is changing from defining as being ill to something being cool. These words that are changing are most commonly used by the youth culture, this shows the great power that the younger generations have over the English language and what a word means. It seems to be very rare that an older generation define what a word is defined as. Alongside my research I read into Emily Jelsomeno’s â€Å"Bitch,Nigger and Gay: Exclusive Language? The semantic shift of Pejorative Words and Reclamation† and this gave me the view that the pattern in which the word ‘gay’ changes grammatical category and is used seems to go from â€Å"positive to negative† and is now currently negative. With its newest meaning, something being stupid, it gives me the idea that this is a negative. With being able to see this shift, it enables me to make the assumption that there are at least three kinds of semantic change ‘gay’ has gone through. These being degeneration, elevation and taboo. With the degeneration I refer to gay becoming a word to describe something as being stupid, the most recent definition. It means gay is known as being negative. With elevation I refer to the improvement of the meaning. This improvement came from it meaning ‘men who had sex with other men’ to ‘homos exual males’. The second meaning is more favourable because it removes the element of sex from the definition. Sex between two males for some people is wrong and looked down upon strongly, whether it is for religious reasons or personal views. Removing the sex from the definition evaluates the word gay because it makes it more acceptable in some people’s eyes. It makes being homosexual not necessarily about having sex with someone of the same gender, but someone who is different from the norms of what being a male is. Lastly with the word gay I’d refer it to being a taboo for the term ‘homosexual male’ as the word ‘homosexual’ can still be considered a offensive term when referring to a gay man. Changes in Grammatical category Using my research and some background reading, I can come to the conclusion that gay has changed in grammatical categories. The first definition of the word â€Å"stately and beautiful splendid and showily dressed† would define gay as an adjective. During the 19th century, it shifted categories and became a noun; â€Å"a women who was a prostitute† and then acted at the same time as a verb. The phrase gay meant â€Å"to have sex†. Up to the 21st century gay was both an adjective (e.g. gay marriage) and a noun (i.e. gay being connected to being a homosexual). The most recent and latest category change makes gay an adjective once again by using it to insult something or someone, an example of this most recent category change from my investigation would be someone saying â€Å"you’re gay†. Conclusion Finishing up my investigation and concluding it I can see a quite clear semantic change of the word gay which answers my initial investigation question. Though I set out almost knowing what the answer was going to be, I was still surprised along the way with some of the information I gained from my investigation. I was not expecting the amount to which people use the word gay daily and how common it now is. Through my investigation I was pleasantly surprised how most (if not all the people I asked) actually used the word gay unconsciously with no thought in mind of offending anyone who is actually homosexual. With my evidence from the investigation I can make the conclusion that the amount that the word ‘gay’ is actually used has helped steer it away from being used to cause offence and this is obviously a positive sign. The only thing I would change about my investigation is that I would have given more open questions. This would mean the questionnaire would get into mo re depth about the people who were filling it in opinions, giving me more detailed results. Apart from that I feel my investigation was a success.  Ã‚   By taking part in this questionnaire you agree to this information being used for research purposes (Please tick if you agree) Please fill in this questionnaire: How old are you? 15-24 24-34 34-4444-54 54+ What does the word Gay mean to you? (A) ‘light-hearted and carefree’ (B) ‘brightly coloured, showy’ (C) ‘homosexual, especially a man’ (D) ‘foolish, stupid or unimpressive How would use ‘Gay’ in a sentence? Any other comments? Thank you for taking part Thank you for taking part Bibliography http://www.mirror.co.uk/news/uk-news/words-literally-changed-meaning-through-2173079 17/04/2014 http://blogs.telegraph.co.uk/news/brendanoneill2/100246515/gay-now-means-rubbish-get-over-it/ 17/04/2014 http://www.todayifoundout.com/index.php/2010/02/how-gay-came-to-mean-homosexual/ 20/01/2014 Bitch, Nigger and Gay: Exclusive language? The semantic shift of pejorative words and reclamation -20/01/2014 http://news.bbc.co.uk/1/hi/7289390.stm -21/01/2014

Role of Serotonin in Anxiety Disorders

Role of Serotonin in Anxiety Disorders Introduction Serotonin or 5-hydroxytryptamine is amonoamine neurotransmitter. Biochemically derived fromtryptophan, is a chemical produced by the body that acts on the nervous system playing a crucial role in numerous pathological conditions and physiological processes. Its highest concentrations are in regions of the brain called the hypothalamus and the midbrain. Anxiety is an unpleasant state of inner turmoil manifesting itself through feelings of worry, dread, nervousness and unease leading to the individual suffering from anxiety becoming withdrawn. Mood, sleep, impulse control, eating, vigilance, libido, and cognitive functions, such as memory and learning are all regulated by serotonin neurotransmission. Serotonin is also essential in the regulation of anxiety and fear, as well as impulsiveness in violent acts and suicide (Akimova et al.,2009). There is great scientific interest on the role of serotonin in mood disorders such as anxiety and depression. Anxiety is not simply an excess, depletion or efficacy of serotonin because according to data obtained this understanding would leave to many contradictions in its wake. It is postulated that the serotonergic projections located at the brainstem modulate different coping responses to acute aversive events. Events detected by visual, auditory or olfactory stimuli, evoke preparatory autonomic and motor responses, which form the central motive state of fear or anticipatory anxiety. During the anticipation of threat, animals display the fight-flight responses mediated by neuronal projections from the DRN. (JFW Deakin., 1998) The brainstem, at the level of the superior and inferior colliculi is one of the fundamental neurological regions of significance in anxiety. A system of grey matter is contained within this area surrounding the cerebral aqueduct and also the IVth and IIIrd ventricles connected to the cerebral aqueduct. Extending ventrally in the middle or raphe of the brainstem and lying embedded within the ventral periaqueductal grey matter (PAG) are the two main groups of neurones containing serotonin. Extensive branching axons are sent from the raphe nuclei by the serotonergic cells, to innervate all parts of the forebrain. The dorsal raphe core (DRN) innervates dopaminergic structures, for example, the corpus striatum and frontal cortex, both included with motor exercises. The median raphe nucleus(MRN) then innervates regions of the brain involved in the processing of memories and sensory information, for instance the hippocampus and the medial temporal lobe. It is proposed that these serotonergic projections regulate diverse coping reactions to chronic and acute aversive events. Acute events may be subdivided into distal and proximal events, according to how urgent the danger is. A threat becomes chronic if the proximal and distal defence mechanisms fail to either avoid or terminate it. Behavioural adaptation is elicited by repeated and chronic stress according to evidence. There are brain mechanisms which allow normal behaviours to emerge in the face of chronic adversity, and it has been suggested that such resilience is mediated by projections of the MRN [4]. When this system fails to respond, depression and anxiety is the result. Out of total of 14 different serotonin receptors the one most frequently studied for its relationship with anxiety is the 5-HT1A receptor, and is suggested to have a vital role in the etiology of anxiety disorders, this suggestion is fortified by the fact that partial 5-HT1A receptor agonists are anxiolytics (Akimova et al.,2009). The treatment of anxiety has to take account of the complexity of the serotonergic system. There are widely differentiated anatomical pathways associated with a variety of receptor subtypes (Deakin., 1998). The anxiolytic and anti-depressive effects of selective serotonin reuptake inhibitors (SSRIs) enables the treatment of both major depression and anxiety. (Sekiyama et al., 2013). The neurobiology of anxiety is substantially impacted by the serotonin system and particularly the 5-HT1A receptor evident from clinical and preclinical clinical research, including pharmacological trials, genetic studies and neuroimaging. However the serotonin system is also influenced by many other neurotransmitters and also affects these structures which are crucial for the expression and processing of anxiety (Coplan et al., 1998). Animal studies carried out by N.Santana et al, M.amargos-bosch et al, and MV.puig et al showed regulatory effects of the 5-HT1A receptor on GABAergic, glutamatergic ,and dopaminergic neurons, particularly within limbic and prefrontal cortex areas. There is a lack of human studies investigating the effects of 5-HT1A receptor activation on other neurotransmitter systems. Inherent problems of reproducing typical human stressful experiences in animal tests presents limitations in the use of mice as test subject’s in direct methodological and intersp ecies comparisons. To link results of 5-HT1A transgenic mice with clinical data compellingly it is crucial to carry out systematic multimodal studies in primates. A causal model of the influence of 5-HT1A in the etiology of anxiety disorders may be found in primates through the use of a combination of approaches with investigations of environmental risk factors such as stress and genetic polymorphisms in the serotonergic system. Anxiety disorders may be defined as biologically heterogeneous conditions influenced by environmental, genetic and epigenetic factors. Autonomic activation and intense unconditioned escape behaviour even in the absence of an imminent threat, in panic disorders can be caused by neuronal instability in the brains fight-flight mechanism. In anticipatory anxiety and in the pathogenesis of generalised anxiety disorders, it has been suggested by experimental evidence that excessive and inappropriate activation of DRN-5-HT2 pathways plays a crucial role. Anxiolytic drugs have been shown to decrease functioning in this system and experimental studies in volunteers show that 5-HT2 blockers and 5-HT2 agonists have the predicted effect on conditioned anxiety. Impaired 5-HT1A receptor function and depression appears to have a direct relationship. Through modification of memory mechanisms normal behaviour becomes possible in the face of chronic adversity due to contributions to resilience, by projections from the MRN to 5-HT1A receptors in the hippocampus and medial temporal lobe. When this defence fails the result is depression and/or anxiety. Thus it can be said that the disregulation of 5-HT1A receptors although evidently an important factor in anxiety disorders, cannot be said to be the primary factor in anxiety, however the role of the serotonin system in anxiety disorders can possibly be adaptive rather than pathogenic. Only by understanding the role of different serotonin projections and receptors in orchestration of psychological defences against various kinds of aversion can it be said that a coherent account of the role of serotonin in anxiety and depression is possible. authors year of publication title of journal article Asha S and Vidyavathi M. (2010) Role of human liver microsomes in in vitro metabolism of drugs – a review. Applied Biochemistry and Biotechnology 160 (6): 1699-1722. volume issue page range journal title number number References 1  Deakin JFW. (1998) The role of serotonin in depression and anxiety. European psychiatry  13 (2): 57s-63s 2  E. Akimova, R. Lanzenberger, and S. Kasper. (2009) The Serotonin-1A Receptor in Anxiety Disorders Biological psychiatry 66 (1): 627– 635 3.  Deakin JFW, Pennell I, Upadhyaya AK, Lofthouse R. A neuroendocrine study of 5HT function in depression: evidence for biological mechanisms of endogenous and psychosocial causation. Psychophology 1990 ; 4 : 357-60 4.  Hetem LAB, de Souza CJ, Guimaraes FS, Zuardi AW, Graeff FG.  Effect of d-fenfluramine on human experimental anxiety. Psychopharmacology  1996 ; 127 : 276-82 5.  Zuardi AW, Cosme RA, Graeff FG, Guimaraes FS. Effects of ipsapirone and cannabidiol on human experimental anxiety. J Psychopharmacology 1993 ; 7 : 82-8 6.  Delgado PL, Charney DS, Price LH, Aghajanian GK, Landis H, Heninger GR. Serotonin function and the mechanism of antidepressant action. Arch Gen Psychiat D, 1990 ; 47 : 411-18 7.  Kennett GA, Dickinson S, Curzon G. Antidepressant-like action of some 5-HT dependent behavioural responses following repeated immobilization in rats. Brain Res 1985 ; 330 : 253-63 8.  Coplan JD, Lydiard RB (1998): Brain circuits in panic disorder. Biol Psychiatry  44:1264 –1276. 9.  Santana N, Bortolozzi A, Serrats J,MengodG, Artigas F (2004): Expression of  serotonin1A and serotonin2A receptors in pyramidal and GABAergic neurons  of the rat prefrontal cortex. Cereb Cortex 14:1100–1109. 10.  Santana N, Bortolozzi A, Serrats J,MengodG, Artigas F (2004): Expression of  serotonin1A and serotonin2A receptors in pyramidal and GABAergic neurons  of the rat prefrontal cortex. Cereb Cortex 14:1100–1109. 11.  Amargos-Bosch M, Bortolozzi A, Puig MV, Serrats J, Adell A, Celada P, et  al. (2004): Co-expression and in vivo interaction of serotonin1A and  serotonin2A receptors in pyramidal neurons of prefrontal cortex. Cereb  Cortex 14:281–299. 12.  Ã‚  Puig MV, Artigas F, Celada P (2005): Modulation of the activity of pyramidal  neurons in rat prefrontal cortex by raphe stimulation in vivo:  Involvement of serotonin and GABA. Cereb Cortex 15:1–14.

Dame Ragnell and Alisons Tale :: Canterbury Tales Essays

Dame Ragnell and Alison's Tale In Chaucer's The Canterbury Tales, the Wife of Bath (Alison) teaches her audience what it is women most desire through her tale. The tale she tells resembles the tale of Dame Ragnell. These stories are analogies, perhaps both arising from a similar folk-tale source. Both stories are set in the magical Arthurian times when the fields and forests teemed with gnomes and unearthly creatures. Although both stories have the same moral and end on similar note, there are some vivid differences that we simply cannot overlook. It is very possible that Alison's tale is a custom tailored version of the Dame Ragnell story. The knight in "The Wife of Bath's Tale" is portrayed as a selfish hedonist whose behavior is anything but courteous. It seems as if Alison twists the story of Dame Ragnell to suit her own selfish needs and makes the point that "men are scum" for her tale begins with a noble knight of king Arthur's court raping a maiden: And so bifel it that King Arthour Hadde in his hous a lusty bacheler That on a day cam riding fro river, And happed that, alone as he was born, He sawgh a maide walking him biforn; Of which maide anoon, maugree hir heed, By very force he rafte hir maidenheed; Norton, 888-894. As a result of the knight's behavior, the queen gives the knight an ultimatum. He now must find "what thing it is that wommen most desiren" within a twelve months time frame (Norton, 911). Alison does not depict the knight in the nicest light. I guess she is the one "painting the lion" in this case. Unlike "The Wife of Bath's Tale," the story of Dame Ragnell portrays Sir Gawain as an exemplary hero who is loyal to his King beyond belief. Sir Gawain promises to marry the loathsome Dame Ragnell in order to save the King's life and illustrates his devotion to the king by following up on his promise. When King Arthur gives Gawain the horrific description of the foulest maiden ever seen by men and poses the question to Gawain, Sir Gawain's reaction is the quintessence of loyalty: 'Gawen, I met today with the foulest lady That evere I sawe sertenly. She said to me my life she wold save†¦ But first she wold thee to husbond have. Wherfor I am wo begon- Thus in my hart I make my mone.

Do School Uniforms Really Serve a Purpose? Essay -- Education School U

In the past school uniforms have been a requirement for private schools only, however; the number of public schools requiring uniforms is growing rapidly (Brunsma). Every parent wants their child to feel safe while they are at school. This is just one of the many things that implementing school uniforms into public schools will do for students (Maxwell). School uniforms have also been proven to be a key asset in keeping gang colors and symbols out of schools (Maxwell). The requirement of uniforms has also led to a decrease in violence and theft due to expensive clothing and shoes, helped to instill a sense of discipline in students, a reduction in the number of distractions for students, and helped give the students a sense of community (Maxwell). Uniforms have also helped to blur the lines between rich and poor students, and helped to make it easier for school officials to identify individuals on campus that do not belong (Maxwell). Implementing school uniforms into today†™s public schools will help to reduce all of these problematic situations, and help the students to feel safe. One controversial point in the debate of school uniforms is the cost. Many are quick to say no to uniforms because they will cost too much for the parents. In response to this opposition, President Bush instated tax breaks for school supplies including uniforms (School Uniforms). Many states have also stepped in to help reduce the cost of uniforms to parents by offering additional deductions (School Uniforms). In addition, some school districts offer uniform vouchers to low-income families (School Uniforms). School districts have also been found to accept charitable donations from groups and individuals to help families purchase uniforms (Ma... ...reenhaven Press, 2005. Opposing Viewpoints. Gale Opposing Viewpoints In Context. Web. 28 November 2010. Huss, John A. â€Å"The Role of School Uniforms In Creating an Academically Motivating Climate: Do Uniforms Influence Teacher Expectations?.† Journal of Ethnographic & Qualitive Research 1. (2007): 31-39. Academic Search Complete. EBSCO. Web. 23 November 2010. Dohrman, Margaret. â€Å"Uniforms Don’t Stifle Creativity.† St. Petersburg Times [St. Petersburg, FL] 1 October 2010: 12A. Gale Opposing Viewpoints In Context. Web. 28 November 2010. Goodnough, Abby. â€Å"Crew Supports Having Pupils Wear Uniforms. â€Å"New York Times 9 March 1997, Late Edition (East Coast): New York Times, ProQuest. Web. 29 November 2010. Creech, Stephanie. â€Å"BOE Gets Lesson on School Uniforms.† Wilson Daily Times [Wilson, NC] 7 February 2009. Gale Opposing Viewpoints In Context. Web. 28 November 2010.

Distinguish Between the main Features of Perfect Competition and Monopo

Distinguish Between the main Features of Perfect Competition and Monopoly Market Structure There are three main features that distinguish between a perfect competition and monopoly market structure: the type of firm, the freedom of entry and the nature of the product (Sloman and Norris 1999, pg, 161). A table of these features is contained in Appendix A. These two market structures are on opposite ends of the scale and consequently, the features and benefits of each structure vary quite dramatically. Firms In a perfectly competitive market structure, there must be many firms in the market competing for business. In contrast to this, within a monopoly there is only one firm operating in the market. A firm that is operating within a perfect market is referred to as a price taker. Duffy (1993, pg. 107) explains that a condition of working within a perfectly competitive market is that â€Å"a price taker cannot control the price of the goods it sells; it simply takes the market price as given.† In a monopoly, the firm does not have to take the given price. It is able to search the market for the best price to charge relative to the demand for the product, profitability and availability of the resources for manufacture. This is particularly relevant when there is a shortage of supply. As there is only one seller of the product, consumers are forced to purchase the goods at a higher price. The International Encyclopaedia of Economics (1997, pg. 1041) states, ...

My personal Workplace Observation Paper Essay

A great deal can be learned about an organization by analyzing and exploring the various aspects of an organizational observation. Currently I am employed at This ‘nÂ’ That, a discount retail store, which focuses on providing customers with quality products at a below market price. Organizational diversity, dress and language, and communication flow are all factors that influence my organizations culture. There are several factors that shape diversity in my workplace. Diversity can be a beneficial attribute or can cause dilemmas in the workplace. At This ‘nÂ’ That all the various factors of diversity are present, embraced and accepted. All of our staff at This ‘nÂ’ That has value for one another and are seen as equals. This allows for unproblematic diversity in our workplace. The main factors that create diversity in my workplace are age, race, and religion. My organization has employees from the age of 19 years old to the oldest of 67 years. I have yet to see that gap in age cause any conflict, if anything the age difference allows for constructive criticism and encourages growth as an organization. Race and religion allow for different view points which help form our workplace in an optimistic way. Diversity is about learning from others who are different (Schmidle, 2009). Diversity is dignity and respect for all, and about establishing settings and practices that encourage learning from others and capture the advantage of diverse perspectives. Dress and language is very critical to the perception and professionalism of the workplace. I do not feel that my workplaceÂ’s dress and language give off the professionalism that our organization is looking for. Our employees are permitted to wear whatever they desire. Some employees choose to wear sweat pants and shirts with sayings on them that could be offensive to some customers. I have witnessed several of our staff using offensive language when speaking to customers and during conversations between themselves. Customers who witness this offensive language may feel insulted and could lead to loss of customers. Attracting and retaining customers in a workplace culture is one that values and prioritizes respectful dress and language. Good workplace communication is vital to the success of any organization.  Communication is key to a strong business relationship; this can be the relationship between customers and employees. Communication at This ‘nÂ’ That consist of telephone calls, word of mouth, and a bulletin board for postings on needed information. The way our workplace communicates internally could be modernized, but has shown, thus far, to be efficient for our organization. Although internal communication has been successful, it is external communication that some of our employees lack. The ability to get a message across effectively is the public face of a business. Listening has shown to be an underdeveloped skill for some of our managers and employees, as customers are not getting the information and liaison they desire. Some of our managers complain about various things our customers do, for example: unremitting complaints regarding not putting stuff back in its place. These complaints lead to pessimistic attitudes amongst themselves, towards customers and other employees, which can also affect how communication flows to customers. The performance of my workplace can be improved by a combination of useful communication skills, which can be provided through training. Improving my workplaces communication skills will permit us to establish better working relations. Poor workplace communication skills will have harmful effects on our business relations and may result in decreased productivity. Organizational culture is the personality of the organization. Culture contains the assumptions, ethics, and norms of organizations members and their behaviors. Members of an organization quickly come to sense the particular culture of an organization. An organization’s culture develops to help it cope with its environment. Today, organizational leaders are confronted with various complex issues throughout their attempt to achieve organizational success. An organizations success will depend, to a vast degree, upon understanding organizational culture. References Schmidle, D. (2009). Catherwood Library. Cornell University. Retrieved May 26, 2009, from http://www.ilr.cornell.edu/library/research/subjectGuides/workplaceDiversity.htm

Public displays of Affection essay Essay

Is usual displays a fictive management of expressing girlish jejunenesss expressions of the world? finished with(predicate) this acoustic projection I am investigating the meanings behind public displays whether it is right or wrong. There are some(prenominal) opinions that places public displays in a negative way, which many people would believe that it is way of modify public properties. However Public displays brings a multifariousness of meanings in a way of introducing colours that dislodges the mood of some atomic number 53 erudition of the world. Colours that are used in public displays, in former(a) linguistic process graffiti inspires many young track artists to overcome their fear and be spontaneous with their public views. I throw elect this particular topic because I extremity to discover the truth behind graffiti and why people have chosen to express their feelings through art instead of speaking aside their minds. This is interesting as graffiti i s a reflection on the relationship between art and baseball club as society has the ability to change the boundaries and walls which defines what is art.Many people should start accept that graffiti is art as it is a way of exploring different expressions through individuals. As being a young y come outh myself, I have begun my research by taking photos of street art in London and explored different colours and shapes. Whilst taking photos of public displays, I was inspired at each design as it brought out much interpretation both official and negative of their views on society. This led me to wipe out photos on young youth at my own school and display them as a way of showing how young youth behave in at onces society.During the start of my project, I have looked at many street artists and the one that inspired me the most is Banksy. Banksy explores a variety of shapes and meanings and expresses his political view in an tasty and creative way. What makes Banksy so different th an other street artist is that he combines glowering humour with graffiti and this is done in a distinctive stencilling technique. Through this project I would like to follow Banksy technique and combine it with my own work. By the terminate of the project, I would want to find out the meaning behind the public displays and the problems that many youth individuals face which are presented through street art.

Prejudice, Stereotyping, and Discrimination Essay

Women and men use stereotypes to create sense of the planet.† (Feenstra, 6. 1 Prejudice, stereotypes, logical and discrimination, para 1). Prejudice is a negative belief or feeling (attitude) about a particular group of individuals. Prejudices can be passed on from one generation to the next.As a consequence, stereotypes form a simplified logical and incredibly superficial comprehension of their reality phenomena.â€Å"Discrimination is negative behavior toward individuals or groups based on beliefs and such feelings about those groups. A group you are a part of is called your ingroup. Ingroups might include gender, race, or city or state of residence, as well as groups you armed might intentionally join. A group you are not a part of is called your outgroup.

There are just twenty two minor kinds of discrimination.The world was a changing place; many times, we saw and heard prejudice, stereotyping, and discrimination at its worst. Unfortunately, we are seeing the same types of prejudices, stereotyping, and discrimination going on today; especially since the â€Å"9-11† attacks and with the â€Å"Occupy or 99%† movement going on today. Social identities depend on the groups to which people belong.Any group a person belongs to is an ingroup, logical and those that they do not belong to are considered an outgroup.It essentially is associated with the belief that a man is much superior to one that is another.And outgroup homogeneity bias blinds us to the differences within the outgroup. † (Feenstra, 6. 1 Social Cognitive origins of prejudice and stereotypes, para 2). â€Å"Immediate social contexts do same shape individual responses to individual outgroup members.

Prejudice doesnt rely with people.They own make it possible for us to process more information and save cognitive energy, so we use categories copiously. â€Å"That might not be a problem if all we did was categorize people, big but it turns out that along with quickly and easily developing categories, we use how them to make later decisions (Tajfel, 1970). † (Feenstra, 2011, 6. 2 Categorization, para.It contributes to discrimination.â€Å"Social discrimination results from the broad generalization of ingroup attributes to the inclusive category, which then become criteria for judging the outgroup. Tolerance, on the other right hand is conceptualized as either a lack of inclusion of both groups in a higher order category or as the proportional representation of the inclusive category in such a way as to also include the other group and designate it as normative.† (Mummendey & Wenzel, 1999, P. 158).

It could be spread by the use of propaganda.d. , P. 10). Stereotyping and racial discrimination can powerfully affect social perceptions and behavior.Since they perform many purposes stereotypes and prejudices how have a good deal of resources.d. , P. 19).Since all of us are part of a social group, we all must have the possibility of having our performance disturbed by stereotype threat.

Competition for funds may additionally fresh produce bias.d. , P. 11). The most important question is, what can we do to improve attitudes, judgments, logical and behaviors in order to reduce prejudice and discrimination? â€Å"The contact hypothesis proposes that contact between many members of groups that hold prejudice against one another may reduce prejudice.Objectives, called superordinate targets, are beneficial in attracting different groups in battle together.Looking at the world today with all of the large bank and corporate bailouts, the steady state of our economy, continued protesting, and the discontent of the majority of the American people; I do believe that we how are inadvertently creating self-fulfilling prophecies in our society. In Self-Fulfilling Prophecies, Michael Biggs states, â€Å"A theory of american society could, in principle, prove self-fulfilling.Marxism predicts that capitalism is fated to end in revolution; if many people believe in the theory , then they could forment revolution (Biggs, 2009). † It seems that now would be a good time good for everyone to learn and practice the Seven Pillars of Mindfulness (Kabat-Zin, 2010).

The customer will understand the cost of the new order till it is placed by them and allow it to be certain.6 Conclusion). References Biggs. M. (2009).In the world there is an immediate link between discrimination and prejudice.uk/~sfos0060/prophecies. pdf Feenstra, J. (2011). Introduction to social psychology.

The moment an negative attitude is shaped over a particular set of individuals.Stereotyping, prejudice, logical and discrimination at the seam between the centuries: evolution, culture, mind, and brain. European new Journal of Social Psychology (30), 299-322. Retrieved from http://www2. psych.Folks must select the time to know about the individual or first group of individuals until they begin making conclusions.Mindful Attitudes. Retrieved from http://mindfulworkshops. com/? tag=non-judging. Mummendey A.

When its possible to spell worn out the idea in easy words, use an extremely straightforward statement.3, No. 2, 158-174. Retrieved from http://dtserv2. compsy.Three other theorists ideas play a important part in the movie.(n. d. ). The psychology of prejudice, stereotyping and discrimination: An overview.

In non violence issues resulting In this, and at times crime, aroused.Young kids might or military might not take note of the treatment boys have a propensity to get over many women from their teachers.What might be a history of the individual to an summary of the, likewise.Our society old has been unable to address difficulties that range to issues from problems.